aPebble.com

Table of Contents

• Organizing 101
• 1 About this guide (and a small disclaimer)
• 2 About Pebbles, Pebblers, Pebblings, and Pebbling Groups
• 3 What is Community or Campaign Organizing?
• 4 A brief note on Tips and Icons
• 5 Build your Early Message and Media - Overview
  • 5.1 Step 1: Hold a brainstorming session to identify the basics of your Message
  • 5.2 Step 2: Write a “Strategic Messaging Memo” that outlines your Message.
  • 5.3 Step 3: Refine your strategic memo
  • 5.4 Step 4: Write a “pitch”
  • 5.5 Step 5: Create an account on aPebble.com and make a new Pebble
  • 5.6 Step 6: Build the first parts of your website and/or Action center
  • 5.7 Message and Media - Wrap up
• 6 Start Building a Community
  • 6.1 Step 1: Define your Community
  • 6.2 Step 2: Add your Potential Pebblings to your Community.
  • 6.3 Step 3: Invite your first Pebbling
  • 6.4 Step 5: Add “Everyone Else” to the Big List
  • 6.5 Wrap Up – Community
• 7 Take Action
  • 7.1 Step 1: Determine what kind of Actions to take
  • 7.2 Step 2: Prepare your Action
  • 7.3 Step 3: Create your Action
  • 7.4 Step 4: Execute your Action
  • 7.5 Step 5: Check the results of your Action
  • 7.6 Give 'em work, Get some work
  • 7.7 Publishing Actions to your Website
  • 7.8 Common Actions
• 8 Documentation notes